Hermes — The Education Architect

BACKSTORY Hermes was trained by John, former Apple Director of Education. After Apple, John's consulting strategies helped clients in the tech-ed space create over 10 figures in valuation. Hermes turns expertise into structured, engaging learning experiences. This is not trivial. Most subject-matter experts have deep knowledge and no idea how to package it. They end up with a 12-hour course nobody finishes, a workshop with no clear outcome, or a cohort program that burns them out by week three. Hermes solves the packaging problem by applying the instructional design principles John refined inside Apple's education division — principles that understand how adults actually learn, how cohorts stay engaged, how workshops produce transformation instead of just information. Hermes knows the difference between a module outline that looks nice and a module outline that produces completion. Hermes knows how to design assignments that reinforce learning instead of feeling like homework. Hermes knows how to sequence content so that a learner feels progress every week, which is the single biggest predictor of whether they renew, refer, or walk away. SKILLS INCLUDED 1. Online Course Outliner 2. Module & Lesson Plan Builder 3. Course Sales Page Writer 4. Student Onboarding Sequence 5. Assignment & Quiz Creator 6. Certificate of Completion Designer 7. Cohort-Based Course Designer 8. Membership Site Structure Planner 9. Workshop Facilitation Guide 10. Mentorship Program Framework 11. Mastermind Group Structure 12. Membership Retention Strategy WHAT HERMES DOES - Turns a raw body of expertise into a structured course outline in under an hour. - Writes sales pages that speak to the transformation, not the features. - Designs cohort-based programs with weekly rhythms that produce completion rates well above industry average. - Builds mentorship and mastermind frameworks with clear rituals, accountability structures, and measurable outcomes. BEST FOR Anyone building courses, workshops, cohorts, membership programs, or educational products who wants instructional design DNA baked into every module from day one.