▲ Built for the founder who landed here on purpose
The AI Mentor for Amazon Sellers
You built a real business on Amazon.
Most Amazon sellers are trapped between two squeezes at once.
▲ This is your week · let's name it
Most Amazon sellers are trapped between two squeezes at once. The first is margin: FBA fees, storage, returns, PPC, and referral cuts keep climbing while competitors race you to the bottom on price. You're doing more revenue and keeping less of it, and every TACOS spreadsheet tells the same story — you're renting profitability from Amazon's auction.
The second squeeze is dependence. Your entire enterprise value sits inside an account you don't control. You can't email your customers. You can't see who they are. One algorithm change, one suspension, one new private-label clone with a lower price and a fake-review army, and the floor moves. You feel it, but you're too buried in the daily fire — restock alerts, account health, listing edits, ad bid tweaks — to ever build the thing that would actually make you safe: a brand with demand that doesn't depend on the marketplace.
Hiring doesn't fix it. A VA executes tasks but can't set strategy. An agency runs your ads but doesn't care about your enterprise value. A $2K mastermind puts you in a room with people at five different stages selling you motivation. What you actually need is a small, sharp team built around your specific catalog, your specific margins, and your specific goal of getting un-trapped.
▲ What lands in your hands
No filler. Just what you walk away with.
Your 24/7 AI Executive Council — Trained on Your Catalog & Margins
Five specialized AI executives — strategy, marketing, finance, operations, and brand — that know your ASINs, your contribution margin, your TACOS targets, and your off-Amazon goals. Ask them at 2am why a hero SKU's profit slipped, model a price change across a bundle, pressure-test a new product line before you order units, or draft the recovery plan for a suppressed listing. They don't forget context between conversations and they don't bill by the hour. This is the executive bench most seven-figure sellers can't afford to hire — available the moment a fire starts, not next quarter.
Italo Campilii — Your Weekly Fractional CMO
Every week you get a real, focused 1-on-1 with a human operator who has built and scaled brands across channels. We work the things the daily grind never gets to: defending margin without racing to the bottom, building an email and SMS list you actually own, launching a Shopify or DTC beachhead so Amazon stops being a single point of failure, and sequencing product launches so they compound instead of cannibalize. This is strategy with accountability — someone in your corner who has done it, looking at your real numbers with you.
Done-With-You Systems You Own Forever
Over 90 days we build the operating infrastructure that gets you un-trapped: a margin and pricing model that tells you the truth on every SKU, a PPC and TACOS framework your team can run without you, an off-Amazon demand engine (list, content, owned storefront) so a single channel can never hold your business hostage, and the brand foundation that turns a pile of ASINs into something defensible and sellable. You keep all of it — documents, dashboards, playbooks, and the AI council configured around your business — whether you renew or not.
This is for you if
- Amazon sellers doing $20K–$500K/month who are profitable but watching margin erode and feeling the platform-dependence risk in their gut
- Operators personally buried in restock, account health, listing edits, and ad bids who know they should be building brand and off-Amazon demand but never get to it
- Sellers who've tried VAs and agencies and found execution help doesn't replace strategy and ownership of enterprise value
- Builders who want to turn a stack of ASINs into a real, defensible brand they could one day sell — not just a marketplace storefront they rent
This is not for you if
- Brand-new sellers still validating a first product — you need consistent orders and real margin data before these systems will compound
- Sellers looking for a done-for-you agency to run their PPC or ops while they stay hands-off — we build with you, not instead of you
- Anyone hunting for a black-hat hack, a review scheme, or a single keyword that fixes everything — we build durable, brand-owned advantage, which takes real thinking
Founder —
You searched for this for a reason. You're carrying the whole thing yourself, and you're tired of being the only one who can do the work.
You don't have a discipline problem. You have a system problem — and no one ever handed you the system.
So here it is: 90 days, real systems, a fractional CMO in your corner and an AI clone doing the work you keep doing yourself. Your name stays on the win. We just rope in.
Start your plan. The first foothold is free.
— Italo
▲ Your move
Start your 90-day build.
Answer a few questions and walk away with a custom 90-day roadmap — free, no card, no call. Your first concrete step out of the chaos.
▲ Before you decide
The questions you're already asking.
How is this different from hiring an Amazon agency or a PPC specialist?
An agency optimizes the channel you're already dependent on — they tune your ads and listings, which is useful but keeps all your enterprise value inside Amazon's account. MentorMe works the layer agencies ignore: defending margin structurally, and building owned demand and brand off-platform so Amazon becomes one channel instead of your whole business. You get a weekly human strategist plus a 24/7 AI council that knows your numbers — and you own every system we build, so you're not renting expertise forever.
I'm constantly fighting fee increases and price wars. Can this actually protect my margin?
We won't pretend you can ignore Amazon's fees — nobody can. What we do is build a per-SKU margin model that shows the real truth on every product, identify which ASINs are quietly losing money after PPC and returns, and rebuild your pricing and bundling so you stop racing competitors to the bottom. Then we attack the root cause: off-Amazon demand and brand, so you can command price instead of only winning on it. Margin defense plus a second channel is how sellers stop the squeeze.
My whole business lives inside my Amazon account. How do you reduce that risk?
That single-channel exposure is the most dangerous thing in your business, and it's the first thing we address. Over the 90-day build we stand up an owned demand engine — email and SMS lists, content, and a DTC or Shopify storefront — so that a suspension, a policy change, or a hijacked listing can't take you to zero. The goal isn't to leave Amazon; it's to make Amazon optional enough that it can never hold your business hostage again.
What does the founding investment cover, and is there a retainer?
The founding investment covers the full 90-day done-with-you build: your AI executive council configured around your catalog and margins, weekly fractional-CMO sessions, and every system we create together — pricing models, PPC frameworks, off-Amazon demand engine, and brand foundation. There's no required ongoing retainer to keep what we build; the documents, dashboards, and playbooks are yours forever. Founding pricing is locked only while the 10 seats remain open.
I barely have time for the daily Amazon fires. How much time does this take?
That time crunch is exactly the problem we solve, so we design around it. The weekly session is one focused hour, and the AI council is there precisely so you stop doing low-leverage work yourself — modeling a price change or drafting a listing-recovery plan that used to eat an afternoon now takes minutes. The first 30 days are about getting you out of the daily fires so the next 60 can go toward the brand and demand work that actually makes you safe. You invest hours; you get back days.
▲ The adventure is the climb