▲ Built for the founder who landed here on purpose
An AI Mentor for App Founders
You shipped the app.
Most app founders are fighting four fires at once and putting out none of them.
▲ This is your week · let's name it
Most app founders are fighting four fires at once and putting out none of them. Acquisition is brutal: you're competing for the same paid traffic as funded teams with ten times your budget, organic store discovery is a black box, and the channels that worked last quarter quietly stopped converting. Then there's the leak under the floor. People download, open the app once, and vanish before they ever feel the value you built. Your activation rate tells the real story, and it's lower than you want to admit. Retention compounds the pain: a steady trickle of new users can't outrun a churn rate that empties the bucket faster than you fill it. And monetization sits there unsolved, because you can't tell whether your pricing is wrong, your paywall is mistimed, or you simply haven't earned the upgrade yet. On top of all of it, you're invisible. Thousands of apps launch in your category, your store listing reads like everyone else's, and 'better product' is not a discovery strategy. You don't have a marketing team to sort this out. You have you, a roadmap, and a runway that gets shorter every week. What you actually need is someone who has run this exact play before, who can tell you which fire to fight first, and who builds the system with you instead of leaving you a PDF.
▲ What lands in your hands
No filler. Just what you walk away with.
An acquisition and store-discovery engine, built with you
We map every channel that can realistically move installs for your app, then kill the ones bleeding budget and double down on the ones that compound. Your store listing gets rewritten so it converts the people who already found you, with keywords, screenshots, and the first three lines that decide whether someone taps install. You leave with a repeatable acquisition system and a clear read on cost per install versus the value each user actually returns, not a vanity download number.
Activation and retention systems that plug the leak
We trace the exact moment new users drop off and rebuild the path to your first real 'aha' so more people reach it on day one. Then we design the lifecycle messaging, onboarding nudges, and habit loops that bring users back on day two, day seven, and day thirty. Retention is where app businesses are won or lost, so we treat it as a single number you watch every week, and we give you the playbook to move it.
Monetization and pricing you can defend
We pressure-test your pricing, paywall timing, and upgrade triggers against what your users actually do, not what you hope they'll do. Whether the answer is a free trial, a usage-based tier, or a sharper moment to ask for the sale, you get a monetization model tied to real behavior. You walk away knowing why someone pays, when they're ready to, and how to lift revenue per user without burning the trust you worked to earn.
This is for you if
- Solo and small-team app founders who already shipped and now need users, not more features
- Founders watching installs come in but activation and retention stay flat
- App makers who can't tell whether the problem is pricing, the paywall, or the product
- Builders who want growth systems they own and run, not a dependency on an agency
This is not for you if
- Pre-product founders who haven't shipped anything yet and just want validation
- Teams looking to fully outsource marketing and stay hands-off
- Anyone hunting for a quick install spike instead of durable growth
Founder —
You searched for this for a reason. You're carrying the whole thing yourself, and you're tired of being the only one who can do the work.
You don't have a discipline problem. You have a system problem — and no one ever handed you the system.
So here it is: 90 days, real systems, a fractional CMO in your corner and an AI clone doing the work you keep doing yourself. Your name stays on the win. We just rope in.
Start your plan. The first foothold is free.
— Italo
▲ Your move
Start your 90-day build.
Answer a few questions and walk away with a custom 90-day roadmap — free, no card, no call. Your first concrete step out of the chaos.
▲ Before you decide
The questions you're already asking.
I'm a solo founder with no marketing background. Can MentorMe still help?
That's exactly who this is built for. You bring the product knowledge; we bring the growth operating system. Your human operator works like a fractional CMO who meets with you weekly to set priorities, and the AI executive council is available around the clock for the in-between decisions. You don't need a marketing background, because you're not doing this alone and you're not guessing.
My installs are fine but users churn fast. Where do you start?
We start with activation, because installs that never reach value are a leak, not growth. We find the precise point new users drop off, rebuild the path to your first real 'aha' moment, then layer in lifecycle messaging and habit loops to bring people back. Retention becomes a single number you track every week, with a clear playbook to move it instead of a vague sense that 'people leave.'
How do you handle App Store and Google Play discovery?
We treat your store listing as a conversion asset, not a formality. We rework your title, keywords, screenshots, and the opening lines that decide whether a browser becomes an install. We pair that with the paid and organic channels that fit your budget, so you're not pouring spend into traffic that never converts. You leave with a discovery system you can keep tuning yourself.
Will you tell me whether my pricing is the problem?
Yes, and we tie the answer to behavior instead of opinion. We look at where users hit your paywall, who upgrades, who walks, and when the ask actually lands. Sometimes the fix is the price, sometimes it's the timing, sometimes it's that you haven't delivered enough value before asking. You get a monetization model grounded in what your users do, plus the reasoning so you can defend it.
Do I keep the systems we build, or am I locked into MentorMe?
You own everything. The acquisition engine, the retention playbooks, the monetization model, the store strategy: all yours to keep and run forever. We build with you so the knowledge transfers, not so you stay dependent. The goal is a founder who can drive their own growth, with a council on call when a new decision comes up.
▲ The adventure is the climb