▲ Built for the founder who landed here on purpose
The AI Mentor for DTC Brands
You have a product people genuinely love, a Shopify store that converts, and a five-star review pile that makes you proud.
The hardest truth in direct-to-consumer is that a brand can look like it's winning and be quietly going broke at the same time.
▲ This is your week · let's name it
The hardest truth in direct-to-consumer is that a brand can look like it's winning and be quietly going broke at the same time. Revenue is up, the warehouse is busy, the feed looks alive — and the contribution margin per order is shrinking every quarter because acquisition keeps getting more expensive. You're locked into one or two paid channels, so a single algorithm change or a rising CPM can erase a month of growth overnight. The brands that survive aren't the ones with the cheapest first order; they're the ones who get the second, third, and fourth order without paying for it again — and that's exactly the muscle most DTC founders never build, because they're too busy refilling the top of a leaky funnel. Email and SMS flows are half-built. The post-purchase experience is an afterthought. Lifetime value is a number nobody actually calculates, so every decision gets made on first-order ROAS, which rewards discounting your way to unprofitable growth. Underneath it all is the founder doing the work of a CMO, a media buyer, a retention lead, and a CFO at once — with no senior operator in their corner telling them which lever, out of a hundred, actually widens the gap between what a customer costs and what a customer is worth.
▲ What lands in your hands
No filler. Just what you walk away with.
Your 24/7 AI Executive Council — Atlas, Aria, Nova, Phoenix & Diana
Five specialized AI agents, each trained on your brand, your margins, and your customer, doing the growth work a small DTC team can never get to. Build and fill the email and SMS flows that recover carts and drive the second order. Map the channels beyond paid social so you stop betting the whole business on one ad account. Draft the post-purchase sequences, the win-back campaigns, the bundle and subscription offers that lift average order value and lifetime value. The council works on your retention and diversification while you sleep, ship orders, and answer customers — so the unprofitable parts of growth finally get fixed instead of ignored.
Italo Campilii — Your Weekly Fractional CMO
Every week you sit down one-on-one with a real operator who has built and scaled consumer brands, not a coach reading from a slide deck. Italo looks at your actual numbers — CAC, contribution margin, repeat rate, payback period — and tells you the one or two moves that matter this week, in plain language. Where to pull spend before it bleeds you. Which retention lever to build first. How to read your blended ROAS instead of channel vanity metrics. You leave each call knowing exactly what to do and why, with a senior strategist who treats your P&L like it's his own.
Done-With-You Systems You Own Forever
We don't hand you a PDF and wish you well, and we don't hold your accounts hostage on a retainer. Together we build the retention engine, the lifecycle flows, the reporting that shows true unit economics, and the channel playbooks — and they live in your stack, under your login, owned by you. When the engagement ends, the systems keep running and keep compounding. You walk away with a brand that grows on more than borrowed traffic, not a dependency on another agency invoice.
This is for you if
- DTC founders doing real revenue who watch their cost to acquire a customer climb every quarter
- Brands over-reliant on one or two paid channels who know a single algorithm change could stall growth
- Operators with strong products and weak retention — great first orders, thin repeat-purchase rates
- Founders who want profit-first systems and true unit-economics clarity, not just more top-of-funnel spend
This is not for you if
- Pre-product founders with no store, no sales, and no customer data to build retention on yet
- Brands looking for a media-buying agency to run ads for them rather than build owned growth systems
- Anyone chasing a quick scaling hack instead of durable margin and lifetime value
Founder —
You searched for this for a reason. You're carrying the whole thing yourself, and you're tired of being the only one who can do the work.
You don't have a discipline problem. You have a system problem — and no one ever handed you the system.
So here it is: 90 days, real systems, a fractional CMO in your corner and an AI clone doing the work you keep doing yourself. Your name stays on the win. We just rope in.
Start your plan. The first foothold is free.
— Italo
▲ Your move
Start your 90-day build.
Answer a few questions and walk away with a custom 90-day roadmap — free, no card, no call. Your first concrete step out of the chaos.
▲ Before you decide
The questions you're already asking.
My CAC keeps rising no matter what I do. Can MentorMe actually fix that?
We attack it from both sides. The honest reality is that acquisition costs trend up across the whole channel, so chasing a lower first-order cost forever is a losing game. The real fix is widening the gap between what a customer costs and what they're worth — which means building retention, raising average order value, and earning the second and third order without paying for it again. We also diversify you off a single paid channel so one rising CPM can't dictate your whole month. Your weekly session with Italo makes sure spend gets pulled or pushed based on payback period, not vanity ROAS.
We're stuck on Meta and Google. How do you help us diversify channels?
First we make your owned channels — email, SMS, and your existing customer base — actually pull their weight, because that's the cheapest revenue you'll ever earn and most brands leave it half-built. From there your AI council maps and tests the channels that fit your margin and customer, so you're not betting the entire business on one ad account. The goal isn't to chase every platform; it's to never have a single algorithm change erase a month of growth again.
Our retention is weak — people buy once and disappear. Where do you start?
We start with the post-purchase window, because the highest-leverage moment in DTC is right after someone first buys. Together we build the lifecycle flows — welcome, replenishment, win-back, and the bundle or subscription offers that fit your product — so a first order becomes a customer instead of a transaction. Then we instrument lifetime value properly so you can finally make decisions on what a customer is worth over time, not just on the first sale.
How is this different from hiring an agency?
An agency rents you growth and keeps the keys — the accounts, the flows, the playbooks all live with them, and the day you stop paying, it stops working. MentorMe builds the systems inside your own stack, under your login, owned by you forever. You get a senior operator weekly plus an AI executive council doing the work between calls, and when the engagement ends you keep a brand that runs on its own instead of a recurring invoice.
What does the founding investment include, and why only 10 seats?
Every seat includes the full AI executive council trained on your brand, weekly one-on-one strategy with Italo as your fractional CMO, and the done-with-you systems you keep forever. It's capped at 10 because the weekly time with a real operator doesn't scale past that without becoming the kind of shallow group call we built this to replace. When the seats are gone, they're gone.
▲ The adventure is the climb