▲ Built for the founder who landed here on purpose
The AI Mentor for Food Truck Owners
You can run a line out the door on a Friday night and still not know which stops actually make money once you account for prep, gas, and commissary fees.
Every stop feels busy, but busy is not the same as profitable once you subtract the diesel, the commissary rent, and the hours spent prepping before service even starts.
▲ This is your week · let's name it
Every stop feels busy, but busy is not the same as profitable once you subtract the diesel, the commissary rent, and the hours spent prepping before service even starts. Most owners track sales but not margin by location, so a packed lot on one side of town can quietly lose money once the drive time is counted. Private events and catering, the highest-margin work a truck can book, usually get chased by word of mouth instead of a real pipeline that fills the slow weekdays. And the ceiling is straightforward: you are the cook, the driver, and the one answering the DMs about next weekend, so a longer line just means a longer day, not a more profitable truck.
The fix is a real cost-per-stop model that tells you which locations and routes to keep, a catering and private-event pipeline that fills weekday gaps at a higher margin than window sales, and a repeat-customer list that brings regulars back to your next stop instead of leaving it to chance. That is exactly the work you never get to, because every open hour is either prep, service, or cleanup. You need a senior operator who can see the whole business and an AI team that builds the systems while you keep running the truck.
▲ What lands in your hands
No filler. Just what you walk away with.
Your 24/7 AI Executive Council — Atlas, Aria, Nova, Phoenix & Diana
Five specialized AI agents trained on your truck, your menu, and your ideal customer — running the parts of the business that keep you from ever getting ahead. They handle event and catering inquiries so a request gets a fast, on-brand reply instead of waiting until after the dinner rush. They build a real cost-per-stop model so you know which locations and events are actually worth the drive. They turn your best stops and dishes into content and local visibility that builds a following that shows up wherever you park, and they set up the repeat-customer list that brings regulars back without you remembering who ordered what.
A weekly 1-on-1 with your fractional CMO
Every week you sit down with Italo to review what actually moved the needle — which stops earned their keep, which catering leads are worth chasing, what the AI council built — and decide the next move together. This is not a course. It is a standing strategy session with someone who has built and sold businesses, applied directly to a food truck instead of a boardroom.
A catering and private-event pipeline
We build the intake, quoting, and follow-up system that turns one-off catering requests into a repeatable pipeline, so weekday gaps in your schedule fill with higher-margin private bookings instead of sitting empty.
A cost-per-stop tracking system
We set up simple, real tracking of prep cost, drive time, commissary fees, and sales by location so you can see which stops and routes actually make money — and drop the ones that don't, even if the line looks good.
A repeat-customer and location-alert list
We build the system that captures regulars at the window and lets them know exactly where you'll be next, so your best customers follow the truck instead of only finding you by chance.
This is for you if
- Food truck owners with a busy line who still don't know which stops are actually profitable
- Owners who want a real catering and private-event pipeline instead of chasing word-of-mouth requests
- Truck operators tired of guessing at routes who want a cost-per-stop system that tells them where to park
- Anyone losing regulars between stops who wants a system to bring them back automatically
This is not for you if
- Anyone without a running truck yet — get the truck operating first, then systems have something to scale
- Anyone who wants a done-for-you agency running their whole operation while they stay passive — MentorMe is done-with-you, and your cooking plus a few focused hours a week is the input
- Owners looking for recipe development or menu consulting — this builds the business around your food, not the food itself
Founder —
You searched for this for a reason. You're carrying the whole thing yourself, and you're tired of being the only one who can do the work.
You don't have a discipline problem. You have a system problem — and no one ever handed you the system.
So here it is: 90 days, real systems, a fractional CMO in your corner and an AI clone doing the work you keep doing yourself. Your name stays on the win. We just rope in.
Start your plan. The first foothold is free.
— Italo
▲ Your move
Start your 90-day build.
Answer a few questions and walk away with a custom 90-day roadmap — free, no card, no call. Your first concrete step out of the chaos.
▲ Before you decide
The questions you're already asking.
I'm cooking or driving most of the day. When would I build all this?
That is exactly why it works this way. The AI executive council does the building — the cost-per-stop tracking, the catering pipeline, the repeat-customer list — in the hours between stops. Your weekly call with Italo is short and focused on the one or two decisions that matter. You are not adding a second job. You are getting leverage on the truck you already run.
How is this different from a food-truck consultant or Facebook group?
A consultant usually hands you a checklist and leaves you to build it alone on nights you don't have. A Facebook group gives you opinions, not a system. MentorMe pairs a human fractional CMO with an AI executive council that actually builds your cost tracking, your catering pipeline, and your repeat-customer list with you. You walk away with working infrastructure you own.
Can this actually help me figure out which stops are worth it?
Yes — a real cost-per-stop model is one of the first things Italo works on with you, weighing prep, drive time, and commissary fees against actual sales. Most owners are surprised which of their 'good' stops are barely breaking even, and which quiet ones are the real earners.
What does the founding investment cover?
It covers the full 90-day build: your custom AI clone and executive council trained on your truck, all five AI agents, weekly 1-on-1 sessions with Italo as your fractional CMO, and every system we build together — cost-per-stop tracking, catering pipeline, repeat-customer list, and local visibility. Founding seats are a one-time investment in the $5K to $11K range depending on the scope of your build, with no ongoing retainer required to keep what we build. There are 10 founding seats at this price so Italo's weekly attention stays real.
What if catering isn't something I've done before?
Most truck owners haven't built a real catering pipeline — they've just taken whatever requests came in. We build the intake, quoting, and follow-up system from scratch, sized to your truck's actual capacity, so you can say yes to the requests worth taking and pass on the rest without losing the lead.
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▲ The adventure is the climb