▲ Built for the founder who landed here on purpose
The AI Mentor for Pool Cleaners
You built a route that runs like clockwork — chemicals balanced, equipment serviced, customers who never think twice about calling anyone else.
Pool service is a business where trust is everything and referrals are real — which is exactly why most owners never build anything beyond word-of-mouth.
▲ This is your week · let's name it
Pool service is a business where trust is everything and referrals are real — which is exactly why most owners never build anything beyond word-of-mouth. You are priced by the stop, so a full route caps your income at exactly the number of pools one truck and one set of hands can reach in a week. Adding a second truck means hiring, training, and trusting someone else with your customer relationships, which most owners put off for years. And you are still the one quoting new customers, chasing late payments, and scheduling around weather — all before the actual cleaning starts.
The reason it never gets fixed is not a lack of demand. Pools need service year-round in most markets, and referrals keep coming whether you chase them or not. The fix — a real booking system, tiered service pricing, a hiring and training process that lets you add a second route without babysitting it — is exactly the kind of work that never happens between early routes and evening quotes. You do not need another pool-chemical app. You need a senior operator who has scaled service businesses and an AI team that builds the growth engine while you keep the routes running.
▲ What lands in your hands
No filler. Just what you walk away with.
Your 24/7 AI Executive Council — Atlas, Aria, Nova, Phoenix & Diana
Five specialized AI agents trained on your business, your service area, and your ideal customer — running the growth work that never survives a full route. They draft quotes and follow-ups so a new inquiry gets answered the same day, not after your evening shower. They run referral and neighborhood outreach so your route fills without you knocking on doors. They turn your before-and-after saves — green pools brought back, algae blooms caught early — into proof that sells your premium tier for you. And they help you build service tiers (basic maintenance vs. full-service with repairs) so customers self-select into the plan that fits, instead of you quoting every job from scratch.
Italo Campilii — Your Weekly Fractional CMO
Every week you sit down 1-on-1 with Italo: a founder who understands exactly why route-based service businesses plateau at one truck. He helps you fix the two things that cap every solo pool business — how you price stops and how you decide when to add a second route — and reposition your service as the reliable premium option instead of the cheapest quote in the zip code. He tells you which single move actually grows the business this month, so your limited off-route hours go to the lever that matters instead of another chemical supplier pitch.
Done-With-You Systems That Run the Business Without You
Over 90 days we build the machine your pool business has been missing: an online booking and quoting flow that captures new customers without a phone tag marathon, a referral system that turns happy customers into your best sales force, tiered service packages with clear pricing customers can say yes to on the spot, and a hiring framework for adding a second technician you can actually trust with your route. You keep all of it — no dependency on us going forward. This is the difference between a pool cleaner who earns only while driving the route and a business owner whose company books customers and runs operations whether or not you are on the truck.
This is for you if
- Solo pool service owners with a full route and loyal customers who are still capped at one truck's worth of income
- Pool cleaners priced flat per stop who want tiered pricing that reflects repairs, equipment upgrades, and premium service
- Anyone relying on word-of-mouth alone who wants a real booking system that brings in qualified customers year-round
- Pool business owners tired of running quotes, scheduling, and admin solo, ready to build the systems that support a second route
This is not for you if
- Anyone with no paying customers yet — you need a working route and real demand before systems have something to scale
- People who want a done-for-you agency to run everything passively — MentorMe is done-with-you, and your expertise plus a few focused hours a week is the input
- Anyone looking for pool chemical or route-management software — this builds the business around your service, not the equipment
Founder —
You searched for this for a reason. You're carrying the whole thing yourself, and you're tired of being the only one who can do the work.
You don't have a discipline problem. You have a system problem — and no one ever handed you the system.
So here it is: 90 days, real systems, a fractional CMO in your corner and an AI clone doing the work you keep doing yourself. Your name stays on the win. We just rope in.
Start your plan. The first foothold is free.
— Italo
▲ Your move
Start your 90-day build.
Answer a few questions and walk away with a custom 90-day roadmap — free, no card, no call. Your first concrete step out of the chaos.
▲ Before you decide
The questions you're already asking.
I'm on the road all day. How would I build all this?
That is the entire point. The AI executive council does the building — the booking flow, the quotes, the referral system, the outreach — in the hours you already have between stops and in the evening. Your weekly session with Italo keeps the handful of decisions only you can make focused on the one or two moves that actually grow the business. You are not adding a second job. You are finally getting leverage on the route you already run.
How is this different from a pool service franchise or a route-management app?
A franchise takes a cut of every stop and locks you into their pricing and branding. An app helps you schedule the route you already have but does nothing to grow it. MentorMe gives you a human fractional CMO plus an AI executive council that actually builds the booking system, the tiered offer, and the referral engine alongside you. You walk away with working infrastructure you own outright, not a franchise fee or another subscription.
I charge a flat rate per pool. Can you really move me to tiered, higher-value pricing?
Yes — it is one of the first things Italo works on with you. We help you build service tiers that reflect the real value of a technician who catches equipment problems early and keeps water balanced year-round, and the AI council builds the quoting and sales materials to support it. Moving even a portion of your route to a higher tier is usually what turns a flat-rate ceiling into real, scalable revenue.
What does the founding investment cover?
It covers the full 90-day build: your custom AI clone and executive council trained on your business, all five AI agents, weekly 1-on-1 sessions with Italo as your fractional CMO, and every system we build together — booking, tiered offer, referral engine, and hiring framework. Founding seats are a one-time investment in the $5K to $11K range depending on the scope of your build, with no ongoing retainer required to keep what we build. There are 10 founding seats at this price so Italo's weekly attention stays real.
What happens after 90 days — do I keep the systems?
Everything we build is yours. The AI clone, the booking flow, the tiered packages, the hiring framework — none of it disappears when the engagement ends. The goal is to hand you a business that books customers and runs operations whether or not you are the one on the truck, so growing further or adding a second route becomes a decision you make from strength.
▲ Keep exploring
▲ The adventure is the climb