▲ Built for the founder who landed here on purpose
A Fractional CMO for DTC Brands
Your direct-to-consumer brand is past the launch high and into the grind.
Most DTC founders hit the same wall around their first real revenue plateau.
▲ This is your week · let's name it
Most DTC founders hit the same wall around their first real revenue plateau. The early wins came from hustle and a few angles that happened to land, but the channels that got you here — a hot creative, a friendly algorithm, organic word of mouth — don't compound. Customer acquisition cost creeps up every quarter while return on ad spend slides down. You're buying traffic to a funnel that leaks: the landing page converts at half what it should, the email flows are half-built, and retention is an afterthought because you're too busy fighting fires on the front end. Hiring is its own trap. A senior growth leader wants equity and a salary that would eat your margin alive, and the agencies that pitch you want a retainer to run plays you don't understand and can't audit. So you stay the bottleneck — the strategist, the media buyer, the copywriter, the analyst — and the brand only grows as fast as you can context-switch. What's missing isn't effort. It's a senior operator in the room who has scaled brands before, plus the systems and decision-making cadence that turn scattered tactics into a machine that runs whether or not you're at the desk.
▲ What lands in your hands
No filler. Just what you walk away with.
Italo as your acting CMO, weekly
Every week you get a live 1-on-1 with a human operator who has built and scaled DTC brands — not a junior account manager reading a script. We set the growth priority for the week, pressure-test your offer and acquisition math, and decide what to cut, double, or test next. You leave each call with a short list of the few moves that actually move revenue, and a person who is accountable for the outcome alongside you.
A 24/7 AI executive council trained on your store
Between our calls you are never stuck waiting on a meeting. Your custom AI council — a growth lead, a creative strategist, a retention head, a finance mind — is trained on your products, margins, and customer data. Ask it to draft ad angles, diagnose a drop in conversion, model a pricing change, or write the email flow, and get a grounded answer in seconds instead of a guess at 2am.
Growth systems you own forever
We build the machine with you, not for you, so it never walks out the door when an agency contract ends. Acquisition funnels, the creative testing loop, email and SMS flows, a simple weekly dashboard of the numbers that matter — documented, handed over, and yours to keep. The goal is a brand that compounds without you personally pushing every sale up the hill.
This is for you if
- DTC founders past launch with real revenue who have hit a growth plateau
- Operators who want senior CMO-level strategy without a full-time executive salary
- Brands tired of agency retainers running plays they can't audit or own
- Founders ready to build systems they keep, not rent
This is not for you if
- Pre-revenue idea-stage founders still validating a product
- Anyone looking to fully outsource and never touch their own marketing
- Brands wanting a cheap done-for-you agency with no involvement
- Founders not ready to make decisions and execute between weekly calls
Founder —
You searched for this for a reason. You're carrying the whole thing yourself, and you're tired of being the only one who can do the work.
You don't have a discipline problem. You have a system problem — and no one ever handed you the system.
So here it is: 90 days, real systems, a fractional CMO in your corner and an AI clone doing the work you keep doing yourself. Your name stays on the win. We just rope in.
Start your plan. The first foothold is free.
— Italo
▲ Your move
Start your 90-day build.
Answer a few questions and walk away with a custom 90-day roadmap — free, no card, no call. Your first concrete step out of the chaos.
▲ Before you decide
The questions you're already asking.
How is this different from hiring a full-time CMO?
A full-time CMO for a DTC brand runs well into six figures plus equity, and most early-stage brands can't justify that cost or keep the role busy. MentorMe gives you the senior strategy and accountability of a CMO — weekly 1-on-1s with Italo plus a 24/7 AI executive council — at a fraction of the commitment, while you keep the systems and own the execution.
How is this different from a marketing agency?
Agencies typically run plays inside their own black box and bill a monthly retainer for as long as you'll pay. We do the opposite: we build the growth machine with you, document it, and hand it over so it's yours forever. You get a human operator in the room and an AI council you control, not a vendor you can't audit.
Do I need to be a marketing expert to get value?
No. The weekly calls translate strategy into a short list of clear moves, and the AI council can draft, diagnose, and explain in plain language whenever you're stuck. You bring knowledge of your product and customer; we bring the growth playbook and the systems to run it.
What size of DTC brand is this for?
It's built for brands past launch with real, repeatable revenue that have hit a plateau — typically founders doing meaningful monthly sales who feel like they've become the ceiling on their own growth. If you're pre-revenue and still validating the product, this isn't the right fit yet.
Why only 10 seats?
Because the human side is real. Italo personally runs the weekly 1-on-1s, and there are only so many founders he can give that depth of attention to at once. We cap the founding cohort at 10 so every brand gets a genuine acting-CMO relationship rather than a name on a roster.
▲ The adventure is the climb