▲ Built for the founder who landed here on purpose
The Fractional CMO for Ecommerce Brands
You're doing six or seven figures, your product is good, and your customers love it — but your growth is held together with duct tape, a freelance media buyer who comes and goes, and a Shopify dashboard you stare at hoping it'll tell you what to do next.
Here's the trap most ecommerce founders are stuck in.
▲ This is your week · let's name it
Here's the trap most ecommerce founders are stuck in. You're the de facto head of growth, head of brand, head of ops, and head of customer service all at once. You've got an agency running ads that you can't fully evaluate, an email tool you're underusing, a blended CAC you can't quite trust, and a margin picture that gets murkier every time you add a SKU or a channel. The real problem isn't effort — you work plenty. It's that there's no senior operator owning the growth strategy end to end: nobody connecting your CAC to your contribution margin to your inventory turns to your retention curve. So you make a hundred small bets a week with no system underneath them, and you can't tell which ones are actually compounding. A traditional fractional CMO could help — but they cost $8K-$15K a month, only show up for a few hours, and take their playbook with them when they leave. You're left expert at your product and guessing at your growth engine.
▲ What lands in your hands
No filler. Just what you walk away with.
A Fractional CMO in Your Corner Every Week
Italo works with you 1-on-1 each week as your dedicated growth operator — not a course, not async Loom feedback, not a strategy deck that dies in Google Drive. He learns your unit economics, your channel mix, your retention curve, and your inventory reality, then helps you decide where the next dollar of time and ad spend actually goes. Real senior thinking, applied to your numbers, every single week.
A 24/7 AI Executive Council Built Around Your Brand
Atlas, Aria, Nova, Phoenix, and Diana are five specialized AI agents trained on your store's context — your products, margins, audience, and offers. Need to pressure-test a Q4 promo at 11pm, sanity-check a CAC-to-LTV ratio before approving an ad budget, or draft a post-purchase flow before your VA logs on? They don't give generic DTC platitudes. They know your brand and they're awake when you are.
Acquisition and Retention Systems You Own Forever
Over 90 days we build the actual growth infrastructure with you: a contribution-margin and CAC model you can trust, lifecycle email and SMS flows that recover carts and lift repeat rate, a creative-testing cadence, and a simple inventory-aware forecasting rhythm. We hand it all to you. No retainer dependency, no 'you need us to run it' — you keep every system, every doc, every workflow.
This is for you if
- DTC and ecommerce founders doing real revenue (roughly $30K/mo and up) who are still acting as their own head of growth with no senior operator above them
- Brands relying on one agency or one freelance media buyer and unable to independently judge whether the spend is actually working
- Owners who can sell the product but feel blind on the numbers — blended CAC, contribution margin, LTV, and inventory turns that never quite reconcile
- Founders ready to invest in their own brand the way their best customers invest in the product — with real accountability, real build time, and systems they keep
This is not for you if
- Pre-revenue or pre-product-market-fit stores — you need repeatable sales before you need a growth engine layered on top
- Founders looking to hand everything off and disappear — MentorMe is done-with-you, and your involvement is what makes the systems stick
- Anyone who wants a slide deck and a wave goodbye — we build and implement alongside you, and if you're not ready to move, this isn't your moment
Founder —
You searched for this for a reason. You're carrying the whole thing yourself, and you're tired of being the only one who can do the work.
You don't have a discipline problem. You have a system problem — and no one ever handed you the system.
So here it is: 90 days, real systems, a fractional CMO in your corner and an AI clone doing the work you keep doing yourself. Your name stays on the win. We just rope in.
Start your plan. The first foothold is free.
— Italo
▲ Your move
Start your 90-day build.
Answer a few questions and walk away with a custom 90-day roadmap — free, no card, no call. Your first concrete step out of the chaos.
▲ Before you decide
The questions you're already asking.
How is this different from hiring a fractional CMO the traditional way?
A traditional fractional CMO is one person, usually $8K-$15K a month, who shows up for a handful of hours and takes their playbook with them when the engagement ends. MentorMe pairs Italo as your human operator with a five-agent AI council that's available 24/7 and trained on your brand — so you get senior growth thinking at every hour, not just on scheduled calls. And you walk away owning the systems we build: the CAC model, the retention flows, the forecasting rhythm. There's no retainer holding your growth engine hostage.
Do I still need my ad agency or media buyer?
Often yes, and that's fine — we're not here to replace execution, we're here to give it a brain. Think of Italo and the council as the growth leadership your agency or media buyer reports into. We set the strategy, define the math they should hit, and hold the work accountable to contribution margin instead of vanity ROAS. Many founders find their existing spend suddenly performs better simply because someone senior is finally steering it.
What does the 90-day build actually look like for an ecommerce brand?
We start by getting your numbers honest: a contribution-margin and blended-CAC model so every decision has a denominator. Then we build the levers that compound — lifecycle email and SMS flows, a creative-testing cadence, a retention plan, and an inventory-aware forecasting rhythm — with you, fit to how your store actually runs. By day 90 you have a running growth machine and the dashboards to steer it, not a binder of recommendations.
My margins are tight. Will this actually pay for itself?
That's exactly the conversation we have in week one. We won't tell you to spend more — we'll find where you're leaking. Most brands we work with are over-indexed on paid acquisition and under-indexed on retention and margin, which is the most expensive way to grow. Tightening CAC, lifting repeat-purchase rate, and fixing the contribution-margin math usually frees up more than the engagement costs. If we don't see a clear path to that for your brand, we'll tell you honestly before you commit.
Why only 10 seats, and what's the investment?
Because Italo's weekly 1-on-1 attention is finite, and we won't dilute it across a crowd. Each founder gets real access, real thinking, and real build time. Founding seats are a one-time investment of $5K-$10K depending on the scope of your build — covering weekly sessions with Italo, full access to your AI executive council and custom brand clone, and the complete 90-day done-with-you systems build. No ongoing retainer is required to keep what we build together. When the founding cohort fills, it's full, and the founding price goes with it.
▲ The adventure is the climb