▲ Built for the founder who landed here on purpose
The Fractional CMO for Startups
You need a CMO's judgment — what to launch, what to charge, which channel to bet on, how to turn early traction into a repeatable engine — but you can't justify a $200K+ full-time hire and you shouldn't be guessing at it alone.
Here's the bind almost every early-stage founder hits.
▲ This is your week · let's name it
Here's the bind almost every early-stage founder hits: you've got a product and some early traction, but marketing is the function with no owner. You're the de facto CMO on top of being CEO, head of product, and head of sales — so the growth strategy gets whatever scraps of attention are left at the end of the day. A full-time CMO is out of the question at your stage; the great ones cost more than your whole burn allows, and hiring the wrong one this early can torch six months of runway. So you stitch together a freelancer here, an agency there, and a pile of conflicting advice from podcasts and Twitter threads — none of it accountable to your actual numbers, none of it building toward a system you own. The real problem isn't that you lack hustle. It's that you're making CMO-level decisions — positioning, pricing, channel strategy, what to double down on — with no senior operator in the room and no leverage to execute once you've decided.
▲ What lands in your hands
No filler. Just what you walk away with.
Italo Campilii — Your Weekly Fractional CMO
Every week you get a 1-on-1 working session with Italo as your fractional CMO — a real founder and operator, not a coach reciting frameworks. He learns your startup, your market, and your numbers, then helps you make the calls that matter most right now: what to launch, how to position, where to spend, and which one or two growth levers actually move the needle at your stage. CMO-grade judgment in your corner, at a fraction of a full-time hire.
A 24/7 AI Executive Council Trained on Your Startup — Atlas, Aria, Nova, Phoenix & Diana
Five specialized AI agents, each trained on your actual business, are on call around the clock to extend your fractional CMO between sessions. Pressure-test a pricing change at 11pm. Draft a launch sequence before a morning standup. Sanity-check a channel bet before you put budget behind it. They know your positioning, your ICP, and your goals — so you're never making a growth decision alone or waiting a week to get unstuck.
Done-With-You Growth Systems You Own Forever
Over 90 days we build the marketing infrastructure your startup has been missing — positioning and messaging, a lead-gen and content engine, a simple sales and onboarding flow, and the decision frameworks to run it all. You keep everything we build. No retainer dependency, no 'you need us to run it.' This is how a startup gets a real growth operating system without committing to a permanent executive salary.
This is for you if
- Early-stage startup founders with a product and some traction who need senior marketing leadership but can't justify a full-time CMO hire yet
- Founders acting as their own de facto CMO on top of everything else, with no one owning growth strategy or holding it accountable to the numbers
- Teams burning time and budget on disconnected freelancers and agencies, wanting one senior operator to set direction and a system that ties it together
- Founders who want CMO-level thinking plus the leverage to actually execute it — a human operator and an AI council built around their specific startup
This is not for you if
- Pre-product or pre-traction founders still searching for product-market fit — a growth engine compounds only once there's something working to scale
- Startups that already have a strong full-time CMO and senior marketing team — this fills the gap before that hire makes sense, not after
- Founders looking to fully outsource marketing and step away — this is done-with-you, and your involvement is the input that makes it work
Founder —
You searched for this for a reason. You're carrying the whole thing yourself, and you're tired of being the only one who can do the work.
You don't have a discipline problem. You have a system problem — and no one ever handed you the system.
So here it is: 90 days, real systems, a fractional CMO in your corner and an AI clone doing the work you keep doing yourself. Your name stays on the win. We just rope in.
Start your plan. The first foothold is free.
— Italo
▲ Your move
Start your 90-day build.
Answer a few questions and walk away with a custom 90-day roadmap — free, no card, no call. Your first concrete step out of the chaos.
▲ Before you decide
The questions you're already asking.
How is this different from hiring a traditional fractional CMO?
A traditional fractional CMO is one person, available only during scheduled hours, and gone when the engagement ends. MentorMe gives you Italo as your human fractional CMO plus a five-agent AI council trained on your startup that's available 24/7 — so you have senior strategic support at any hour, not just on calls. And you walk away owning the systems we build, instead of staying dependent on a retainer to keep the lights on.
We can't afford a full-time CMO — how is the investment structured?
That's the entire point: you get CMO-level leadership without a CMO-level salary, benefits, or equity. Founding seats are a one-time investment of $5K–$10K depending on the scope of your build — covering weekly 1-on-1 sessions with Italo, full access to your AI executive council, and the complete 90-day done-with-you growth system. There's no ongoing retainer required to keep what we build together.
We're early and things change weekly — can this keep up with how fast we move?
It's built for that pace. Your weekly session with Italo keeps strategy pointed at the one or two moves that matter most right now, and the AI council is there the moment something shifts at 2am — so you're never sitting on a stuck decision waiting for the next call. The systems we build are designed to flex as you learn, not lock you into a plan that's stale in three weeks.
What actually gets built in the 90 days?
We start by getting sharp on positioning, your ideal customer, and the single growth lever that'll move fastest at your stage. Then we build — with you — the messaging, lead-gen and content engine, and sales and onboarding flow that fit how your startup actually operates, plus the decision frameworks to run them. By day 90 you have a working growth engine you own, not a strategy deck sitting in a folder.
Why only 10 seats, and what happens after 90 days?
Italo's weekly 1-on-1 attention is finite, so we cap the founding cohort at 10 to keep the work genuinely personal. Everything we build is yours when we're done — the positioning, the systems, the frameworks, and your AI council don't disappear when the engagement ends. We'll talk through ongoing options, but the goal is to hand your startup a growth operating system it can run without us in the room every week.
▲ The adventure is the climb